Writes, proofs, lays out, formats, and edits a wide range of communication materials, including fact sheets, brochures, website content, blogs, newsletters, social media posts, speeches, media releases, reports, slide presentations, talking points, and more. Develops written copy for creative resource materials in both print and digital formats. Develops and implements strategies to elevate Utah Transit Authority (UTA)'s thought leadership within the community and industry. Ghostwrites various content, including quotes, social media posts, blogs, podcast outlines, talking points, videos, speeches, emails, presentations, etc., to boost public confidence in UTA's direction and leadership. Identifies, pitches, and secures executive speaking opportunities, board service, industry presentations, publication features, awards, and similar opportunities to enhance UTA's community support and professional reputation. Collaborates with the media team to maintain a positive public image and ensure consistent brand messaging, writing style, and voice across all external communications.
MINIMUM QUALIFICATIONS
EDUCATION/TRAINING:
Bachelor’s degree in public relations, Marketing, Journalism, Communications, or related field.
EXPERIENCE:
Two (2) to Three (3) years of related work experience with demonstrated competency in public relations, advertising and marketing, written and oral communications, and/or government, media and social media relations. Experience in executive marketing, social media thought leadership, and leadership brand management.
Knowledge:
- Associated Press Style preferred but not required.
- Understanding of Utah political, nonprofit, media, and mobility/transportation stakeholder landscape.
- Applied knowledge of ghostwriting techniques and thought leadership best practices.
Skills:
- Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing diverse writing styles.
- Media event and delegate presentation planning and execution.
- Proficiency in Microsoft Office, including PowerPoint presentations.
- Proficiency in social media and online platforms for thought leadership, including LinkedIn, newsletters, and blogs.
- Strong attention to detail and a commitment to delivering error-free conte nt.
Abilities:
- Adapt writing style to different tones, formats, and audiences.
- Create a strategic communications plan and execute on deadlines.
This job requires regular and predictable attendance.
- OR -
An equivalent combination of relevant education and experience.
[UTA reserves the right to determine the equivalencies of education and experience.]
This job is not eligible for telework. Requires regular and predictable attendance during set daytime hours Monday through Friday in the Salt Lake City UTA Frontlines Headquarters or field assignments.
May require infrequent holiday, weekend, or tasks and event support, with advance notice.